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  • Writer's pictureAvory Team

Data: Win for Instagram, ChatGPT World, Slow Cuts

Data #1

TikTok Shopping is Becoming a Thing. Lending Support to Instagram's Commerce Efforts

Why does this data matter?

This week, TikTok has been making headlines following a vote in the house to essentially ban the app in the US. The timing is particularly intriguing given the recent shift in consumer behavior. Credit card data indicates a growing trend in social commerce. As many are aware, this aligns with a major theme for us at Avory, as we believe that commerce will increasingly gravitate towards platforms where discovery occurs. Over the past 3-4 months, consumers who shop on platforms like Shein have been allocating approximately 23% of their budget to TikTok shops. With Instagram's intensified efforts in this realm, we anticipate they are well-positioned to capitalize on this shift.


Data #2

A ChatGPT World for Ai Tools

Why does this data matter?

The data is clear: paid subscriptions for AI products have transitioned from being well spread out to being consolidated among just a few key players. Jasper emerged as a significant market leader for paid subscriptions in 2022 and early 2023. However, with the emergence of ChatGPT onto the prominent stage, it has effectively displaced many competitors. Despite the continual emergence of new tools on a daily basis, it's intriguing to consider how the maker of the foundational model also commands the lion's share of the market from the application side.


Data #3

Slow Rate Cuts Tend to be Good for Markets.

Why does this data matter?

Concerns have arisen regarding the Federal Reserve's pace of rate cuts. Nevertheless, there's reassurance in the prospect of a gradual reduction in rates. Historical evidence indicates that such a measured approach tends to yield favorable outcomes for stocks, with an average return of 24%. So, while there may be apprehensions, adopting a deliberate pace in rate adjustments could pave the way for optimal stock performance.


About Avory & Co.

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Avory specializes in high-conviction equity strategies, emphasizing Secular Growth and Transformation Stories driven by exceptional teams. Data guides decisions. We cater to high net worth investors, family offices, and institutional investors. Note: This information doesn't constitute a recommendation to buy or sell any mentioned securities. Avory is based in Miami, Florida with clients all across the globe.

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Disclaimer: Not a recommendation to purchase or sell any securities mentioned. This is for educational purposes only.


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