• Sean D. Emory

HOW DO YOU GROCERY SHOP?

Updated: Jun 7, 2018



It's Friday, so it is time for the Avory Chart of the Week!

If Amazon purchasing Whole Foods didn't give it away, then maybe some stats will. Enjoy!


I have always loved going to the grocery store to browse around and buy on an impulse. I still enjoy it today, however, many times you just want to get in and get out. That is where online grocery shopping like Click and Collect from Kroger, or Instacart come into play. Moreover, Amazon acquired Whole Foods last year with the hope to use their logistics network and Prime membership base to accelerate online grocery delivery. The trend is evident as highlighted above in our chart. On average almost half of the millennials in the US have shopped online for grocery. This figure compares to only 12% for baby boomers. The sector remains hot as Instacart just fetched a valuation of nearly $4.2B two months ago, and Blue Apron was able to take a loss leader public. We continue to monitor this space carefully as grocery looks to build a deeper relationship with the end consumer.



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Sean D. Emory


Avory & Co. Founder & Chief Investment Officer


Disclaimer: This is not a recommendation for purchase or sale of any securities.


AVORY & CO. IS A REGISTERED INVESTMENT ADVISER. INFORMATION PRESENTED IS FOR EDUCATIONAL PURPOSES ONLY. PLEASE SEE FULL DISCLAIMER HERE. IMAGE ABOVE WAS DERIVED FROM STATISTA.