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Writer's pictureSean D. Emory

COTW: WHERE ARE THEY SPENDING?

Every Friday morning we showcase one chart from our analysis over the last 30 days. Make sure to subscribe to emails, or come to the blog each week.


The TV is not dead, but consumption patterns have shifted to more digital formats. Here’s a stat you probably don’t want to hear, the average American spent 721 minutes per day with media. The largest audiences now come in the form of video games, social media, and mobile video streaming. Digital ad spending now makes up 41% of the ad market with sales of $209 billion worldwide. TV brought in $178 billion, which made up 35% of the total market in 2017. This is the first time digital ad spending outpaced traditional TV and this gap is only to widen.


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Sean D. Emory

Avory & Co. Founder & Chief Investment Officer



Disclaimer: This is not a recommendation for purchase or sale of any securities.


AVORY & CO. IS A REGISTERED INVESTMENT ADVISER. INFORMATION PRESENTED IS FOR EDUCATIONAL PURPOSES ONLY AND DOES NOT INTEND TO MAKE AN OFFER OR SOLICITATION FOR THE SALE OR PURCHASE OF ANY SPECIFIC SECURITIES, INVESTMENTS, OR INVESTMENT STRATEGIES. INVESTMENTS INVOLVE RISK AND UNLESS OTHERWISE STATED, ARE NOT GUARANTEED. BE SURE TO FIRST CONSULT WITH A QUALIFIED FINANCIAL ADVISER AND/OR TAX PROFESSIONAL BEFORE IMPLEMENTING ANY STRATEGY DISCUSSED HEREIN.

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