COTW: WHERE ARE THEY SPENDING?
Every Friday morning we showcase one chart from our analysis over the last 30 days. Make sure to subscribe to emails, or come to the blog each week.
The TV is not dead, but consumption patterns have shifted to more digital formats. Here’s a stat you probably don’t want to hear, the average American spent 721 minutes per day with media. The largest audiences now come in the form of video games, social media, and mobile video streaming. Digital ad spending now makes up 41% of the ad market with sales of $209 billion worldwide. TV brought in $178 billion, which made up 35% of the total market in 2017. This is the first time digital ad spending outpaced traditional TV and this gap is only to widen.
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Sean D. Emory
Avory & Co. Founder & Chief Investment Officer
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