SNAPCHAT WE HAVE A PROBLEM...
Updated: Jun 7, 2018
It's Friday, so it is time for the Avory Chart of the Week!
Like TV, social media companies are motivated to attract as much marketing dollars as possible. So who is top of mind for marketers? Enjoy!
It is not a surprise to see marketers profoundly attracted to Facebook and YouTube. These two platforms have held top positions for over a decade, establishing audiences larger than any single country in the world. Still, platforms like Instagram (Facebook-owned) are taking share of marketing budgets. During a recent survey, 66% of respondents stated they would increase their marketing on Instagram in the near future, the highest of any platform. In contrast, nearly 75% of respondents reported that they have NO plans to use Snapchat as a marketing tool. That's a big problem for a company burning $914 million in cash over the last 12 months, forcefully making multiple interface changes and a revenue line which has decelerated. While surveys are never perfect, this gives us a solid indication of the challenge Snapchat has ahead of itself...
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Sean D. Emory
Avory & Co. Founder & Chief Investment Officer
Disclaimer: This is not a recommendation for purchase or sale of any securities.
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