It's Friday, so it is time for the Avory Chart of the Week!
Do you have a favorite brand of bottled water? Well so do I, but times are changing. Enjoy!
The United States is the largest bottled water market in the world. Probably not too shockingly either, Coke, Pepsi, and Nestle capture all of the revenue of the top 5 leading water bottle brands. These brands have intense competition however as private label has grown in popularity and in 2017 became the #1 seller. Last year alone private label water bottles topped $2.5B in annual sales, which is nearly double the next best seller. Basic goods such as water have been the early casualties to private label, but we fully expect the trend to move into additional markets.
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Sean D. Emory
Avory & Co. Founder & Chief Investment Officer
Disclaimer: This is not a recommendation for purchase or sale of any securities.
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